USE IPM info day and workshop – Lecture by Željka and Nemanja Vujanić, DevStudio

On Monday, April 20, 2026, the USE IPM Info Day and a workshop on innovative entrepreneurial marketing were held at the Faculty of Economics, University of Banja Luka. Prof. Dr. Saša Petković, Head of CPME – the Center for Project Management and Entrepreneurship – presented a plan to organize a series of workshops for students and representatives of the business sector. The workshops will be implemented within the USE IPM project from November 2026 to April 2027.

Following the introductory session, a two-hour workshop titled “From Startup Innovation to Large Clients – B2B Digital Marketing Models” was conducted.

The workshop was led by Željka and Nemanja Vujanić, MSc Electrical Engineers and founders of the innovative family startup DevStudio from Banja Luka. Through interactive group work, 13 undergraduate and graduate students, together with a senior teaching assistant from the Faculty of Economics, exchanged experiences and ideas on B2B innovative digital marketing models and on transforming an idea into a prototype of a sustainable, innovative product.