Acceleration of cooperation between the academic institutions (in widening countries) and non-academic community, towards sustainable entrepreneurship, based on innovation process management, will be realized as five-step iterative process, corresponding to each of the project objectives. The steps are oriented towards objectives and created based on SWOT analysis of academic institutions in widening countries, aimed to exploit their strengths, meet the opportunities, overcome their weaknesses and avoid the threats they are facing. Dominant key words, proceeded from SWOT analysis, include: sustainability, sustainable and responsible innovation, sustainability reporting, Industry 5.0, human-centric technology.