Promotion and Visibility – EI Center

On 15 September 2025 in Niš, during the return phase after secondment to IIE (Croatia), Jelena Stanković presented the new visual identity of the Center for Entrepreneurship and Innovation. The refreshed design – featuring blue, green and yellow – highlights the Center’s mission to support sustainable entrepreneurship, innovation, and collaboration.

As part of its promotion and visibility strategy, the Center is rolling out a brand book, refreshed website visuals, and a coordinated social media presence to engage students, partners, and the wider community. Upcoming activities will include workshops such as From Idea to Business and the Student Challenge competition, connecting talent with industry and fostering sustainable entrepreneurship.