Workshop “Market Analysis” at the Faculty of Economics, University of Tirana

On January 28 2026, Eda Spahiu, team member of the USE IPM project and Assistant Lecturer in the Department of Economics at the Faculty of Economics, University of Tirana, organized a workshop entitled “Market Analysis” with first-year students of the Economic Informatics program. During the workshop, various markets were analyzed, including solar panels, energy drinks, and basic food products such as bread and bottled water, with a particular focus on how market dynamics interact with the principles of sustainable entrepreneurship. Students examined not only demand, competition, and pricing, but also environmental impact, resource efficiency, and social responsibility within these markets. This approach enabled students to exchange ideas on how market analysis can support the development of sustainable entrepreneurial strategies in contemporary economies. The USE IPM project was also presented during the workshop, informing students on project activities and future research developments in the field.